The much-awaited festive season is just around the corner! Gifts, glitter, colourful clothing, delicious foods, smiles, and rejoice take all the stress away. But what if the gifts people send to their dear ones don’t reach on time? …

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In the previous post, we talked about winning digital customers by retailers. After winning customers, comes the subsequent and perhaps the most critical step of retaining them. The focus area of this blog will be retaining customers for …

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Digital retailing is fast becoming the next generation industry for diverse types of retailers, be it omnichannel or pure e-commerce. There are likely to be increasing digital interactions and customer engagement that will look vastly different compared to …

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Why Omnichannel Conversion is Critical? Omnichannel, which is also spelled as “Omni-channel” is basically a multichannel sales approach that aims to provide customers a seamless shopping experience. Simply put, it is an integration of all the sales channels …

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Digital Disruption & Hyper-Relevance “Digital disruption” and “Hyper-relevance,” are the buzzwords of the dynamic digital industry. These words, which are actually the ripple effects of the fast-paced digital landscape are giving a silver lining to some businesses, and …

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