The Curious Case of CAC Consumers in this digitally equipped era believe that they should get their product delivery for free. However, as a retailer you know well that delivering items to customers’ doorsteps cost significantly higher than …

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Just imagine, you ordered a couple of T-shirts when browsing a website that offers 24-hour delivery with an extra shipping charge. You went for it, and the next day a delivery guy came over with the item. You …

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“Automated parcel lockers,” “Click & Collect,” “Intelligent Lockers.” These terms have been doing rounds since the locker systems were integrated with the retail supply chain in Europe and North America, and were an instant hit. Our earlier posts …

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“Illegal Tender”! Yes, that’s what Rs.500/1000 currencies turned out to be in a matter of hours. Who thought even after having some notes stacked up to sustain long enough, we would look around in panic to get over …

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