Data stuffing to data exploration! That’s how data analytics have changed in the recent years. The catch here is not just about collating a bewildering amount of real-time data, but how to pick the relevant ones for analysis …

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Consequences of doing nothing! That’s what inaction inertia is all about. This element of social psychology is evident time and again among both consumers and retailers. Have you ever missed a great bargain, and regretted it? Then another …

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The Curious Case of CAC Consumers in this digitally equipped era believe that they should get their product delivery for free. However, as a retailer you know well that delivering items to customers’ doorsteps cost significantly higher than …

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Just imagine, you ordered a couple of T-shirts when browsing a website that offers 24-hour delivery with an extra shipping charge. You went for it, and the next day a delivery guy came over with the item. You …

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“Automated parcel lockers,” “Click & Collect,” “Intelligent Lockers.” These terms have been doing rounds since the locker systems were integrated with the retail supply chain in Europe and North America, and were an instant hit. Our earlier posts …

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