In the shipping services industry, the terms such as “Day-Definite” and “Time-Definite” make the world move. It is because the entire shipping process revolves around these two aspects. What exactly are “Day Definite” and “Time Definite” shipping? Let’s …

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Data stuffing to data exploration! That’s how data analytics have changed in the recent years. The catch here is not just about collating a bewildering amount of real-time data, but how to pick the relevant ones for analysis …

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Consequences of doing nothing! That’s what inaction inertia is all about. This element of social psychology is evident time and again among both consumers and retailers. Have you ever missed a great bargain, and regretted it? Then another …

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The Curious Case of CAC Consumers in this digitally equipped era believe that they should get their product delivery for free. However, as a retailer you know well that delivering items to customers’ doorsteps cost significantly higher than …

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