Category: Last Mile Delivery

Consequences of doing nothing! That’s what inaction inertia is all about. This element of social psychology is evident time and again among both consumers and retailers. Have you ever missed a great bargain, and regretted it? Then another …

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In the previous post, we talked about winning digital customers by retailers. After winning customers, comes the subsequent and perhaps the most critical step of retaining them. The focus area of this blog will be retaining customers for …

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Digital retailing is fast becoming the next generation industry for diverse types of retailers, be it omnichannel or pure e-commerce. There are likely to be increasing digital interactions and customer engagement that will look vastly different compared to …

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Digital Disruption & Hyper-Relevance “Digital disruption” and “Hyper-relevance,” are the buzzwords of the dynamic digital industry. These words, which are actually the ripple effects of the fast-paced digital landscape are giving a silver lining to some businesses, and …

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When the e-commerce was emerging as the new sunrise industry in India, it painted a rosy picture for customers with the promises such as diverse product range, affordability, and convenience. Consumers quickly turned into “e-shopppers” as they did …

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  Well, before we delve deeper to understand the various aspects of last mile delivery, let’s learn about an interesting survey. This is an eye opener. In the second half of 2014, two senior research analysts with ‘ARC …

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