Category: Ecommerce

In the shipping services industry, the terms such as “Day-Definite” and “Time-Definite” make the world move. It is because the entire shipping process revolves around these two aspects. What exactly are “Day Definite” and “Time Definite” shipping? Let’s …

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Data stuffing to data exploration! That’s how data analytics have changed in the recent years. The catch here is not just about collating a bewildering amount of real-time data, but how to pick the relevant ones for analysis …

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The Curious Case of CAC Consumers in this digitally equipped era believe that they should get their product delivery for free. However, as a retailer you know well that delivering items to customers’ doorsteps cost significantly higher than …

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“Illegal Tender”! Yes, that’s what Rs.500/1000 currencies turned out to be in a matter of hours. Who thought even after having some notes stacked up to sustain long enough, we would look around in panic to get over …

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In the previous post, we talked about winning digital customers by retailers. After winning customers, comes the subsequent and perhaps the most critical step of retaining them. The focus area of this blog will be retaining customers for …

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Digital retailing is fast becoming the next generation industry for diverse types of retailers, be it omnichannel or pure e-commerce. There are likely to be increasing digital interactions and customer engagement that will look vastly different compared to …

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