There are several components in the marketing mix but one factor that is the most crucial and remains constant is customer experience. Packaging, advertising, pricing, promotions, these factors shall always stay dynamic but over the evolution of the …
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As retailers continue to see rapid shifts in customer demands, competitor’s proficiencies and available technologies, the pressure for Omnichannel transformation has been at an all-time high. Retailers are capitalizing these opportunities, but understanding which capabilities are most important …
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With rapid technological development, there has been an overwhelming increase in the number of tablets, PCS and of course mobile phone users. With these electronic gadgets becoming universal across the globe there has been a drastic change in …
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Why Online Giants Like Amazon Win? When Amazon enters a new market, it has to acquire customers while retailers already have a dedicated customer base. Most retailers measure ROI based on one given sale, Amazon has changed to …
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With the holiday season right around the corner, e-commerce sales are bound to see a spike. But unfortunately, it’s not the only thing that will skyrocket. With the rise in the number of purchases online, customers’ complaints and …
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In the shipping services industry, the terms such as “Day-Definite” and “Time-Definite” make the world move. It is because the entire shipping process revolves around these two aspects. What exactly are “Day Definite” and “Time Definite” shipping? Let’s …
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When ATMs first hit the Indian shores in the 1990s through foreign banks, they created quite a stir. Until that time, Indian consumers were only used to the process of standing in the long queues for withdrawing money. …
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Data stuffing to data exploration! That’s how data analytics have changed in the recent years. The catch here is not just about collating a bewildering amount of real-time data, but how to pick the relevant ones for analysis …
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Imagine you have picked an item from your wish list and placed an online order at 11:00 a.m, and got the package in your hand by 6:00 p.m, and that too without having to pay any additional shipping …
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The Increasing Importance of Logistics for Multichannel Retailing Over the years, logistics has been a part of back office functions and hardly considered a driving force for revenue generation. However, things have changed drastically, especially after the e-commerce …
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