Local Retail stores almost always prefer repeat customers compared to new ones. Most of them tend to spend more on retention compared to acquisition. However, as online buying grows out of limits, the switching cost for average end customer is reducing. It’s becoming easier for them to find more loyalty benefits, services and better …

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70 years of E-Commerce dream run is now taking a 360-degree turn back to the retail stores. Relax, there’s ‘no love lost’ between Customers and Online Buying; it’s still growing on as ever. However, now that customers have generalized online shopping for non-essential products, they’ve decided to raise the bar. What they want is a similar …

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