Why Omnichannel Conversion is Critical? Omnichannel, which is also spelled as “Omni-channel” is basically a multichannel sales approach that aims to provide customers a seamless shopping experience. Simply put, it is an integration of all the sales channels …

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Digital Disruption & Hyper-Relevance “Digital disruption” and “Hyper-relevance,” are the buzzwords of the dynamic digital industry. These words, which are actually the ripple effects of the fast-paced digital landscape are giving a silver lining to some businesses, and …

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When the e-commerce was emerging as the new sunrise industry in India, it painted a rosy picture for customers with the promises such as diverse product range, affordability, and convenience. Consumers quickly turned into “e-shopppers” as they did …

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